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ONLINE GROOMING

What is Online Grooming?

 Online grooming happens when someone builds a relationship with a child online with the intention of exploiting them. While it often starts with friendly conversations, the goal is to manipulate and harm the child, sometimes leading to sexual abuse. Groomers use various tactics to gain the child’s trust and may exploit them for sexual images or videos. Grooming can also be a way to radicalize young people or even steal financial information. 


 At Free Mind Movement, we offer training programs across the Midlands to help individuals, parents, and organizations recognize, prevent, and report online grooming. We’re here to equip you with the tools to protect young people from this growing threat. 

How Does Online Grooming Happen?

 Groomers target children on platforms they know are popular—whether it’s social media, gaming sites, or online forums. They often cast a wide net, sending friend requests or messages to multiple kids and waiting to see who responds. The goal is to strike up a conversation and build a bond.

Some groomers pretend to be the same age as their victims, using fake photos and accounts to seem relatable. Others may not hide their real age and instead take on roles that children might look up to, like a coach, influencer, or mentor. Groomers are incredibly good at what they do—they share the same interests, talk the same way, and seem to “get” the child they’re targeting.

How Groomers Gain Trust?

 Groomers often employ manipulative tactics to create a sense of trust with children. Their methods are subtle and calculated, making it important to recognize the signs early. Common strategies include:


  • Targeting Popular Platforms: Groomers gravitate toward places where kids naturally spend their time—social media, online games, or forums. They often pose as someone the child can relate to, whether by pretending to be the same age or by sharing similar interests like gaming, sports, or music.


  • Creating a False Friendship: By using information the child shares online, groomers gradually build what seems like a close, trustworthy relationship. Over time, the child feels more comfortable and starts to reveal more personal details, not realizing they are being manipulated.


  • Fostering Secrecy: Groomers intentionally drive a wedge between the child and their support system, making them feel isolated from friends and family. They often encourage secrecy, convincing the child that their relationship is special and must be kept hidden from others.


  • Pushing Boundaries: Once trust is established, groomers gradually introduce inappropriate conversations or content. They might share explicit material or request personal images, using these interactions to manipulate and control the child further.

Is My Child Being Groomed?

 Online grooming can be tough to spot, especially when it happens right under your roof. Groomers are skilled at keeping their actions hidden, often asking kids to keep their chats a secret, which makes it harder for parents to notice. But there are still key signs to watch for:


  • More time online than usual: Is your child glued to their screen, especially at odd hours?
  • Secrecy about online activities: If they’re suddenly evasive or defensive about who they’re talking to or what sites they’re visiting, it’s a red flag.
  • Quick screen changes: Do they close windows or hide their device when you enter the room?
  • Unexplained gifts: New phones, devices, or even clothing that you didn’t buy could be a sign of grooming.
  • Mature or sexual language: If they’re using words or phrases beyond their age level, it’s worth asking why.
  • Emotional shifts: Becoming easily frustrated, volatile, or defensive when asked about their online life can be a sign something’s wrong.


If your gut tells you something feels "off," trust it. If you suspect your child or a young person you know is being groomed online, it can be hard to know what to do and how to report it. That’s where we come in. Working with individuals and organisations we offer the guidance and support to help people navigate these tricky situations and take the next steps. 

How to Protect Your Child from Online Grooming?

 

In a world where online interactions are part of daily life, the goal isn’t to ban technology—it’s to teach kids how to use it safely. Kids can talk to anyone online within minutes, and that can be great for making new friends, but it also opens them up to potential dangers. Stranger danger doesn’t just happen on the street anymore; it’s on their phones, in their games, and on social media.


Here are a few ways to help prevent online grooming:


  • Educate your child: Teach them about online safety, boundaries, and the importance of not sharing personal information with people they don’t know in real life.
  • Keep communication open: Let your child know they can come to you if something makes them uncomfortable online, without fear of judgment or punishment.
  • Use privacy settings: Help your child set their social media accounts to private, and encourage them to only accept friend requests from people they know.
  • Stay involved: Know what platforms your child is using, and have open conversations about how they’re engaging with others online.
  • Teach them to spot red flags: Discuss what grooming behaviours look like, so they’re prepared if someone tries to manipulate them online.

How to stay safer online:

Keep personal information private

Reviewing apps, site, apps, and games they use

Keep personal information private

Why is it so critical that you hide your children personal information? It’s because personal information is often traded online because there are a lot of things that can be done with it. Private details which could identify them in the real world – name, age, gender, phone number, home address, school name, and photographs – should only

Why is it so critical that you hide your children personal information? It’s because personal information is often traded online because there are a lot of things that can be done with it. Private details which could identify them in the real world – name, age, gender, phone number, home address, school name, and photographs – should only ever be shared with people they know. Personal information is everything about yourself.


It can include:


  • Full name and home address
  • Insurance number
  • Phone number or email address
  • Age or date of birth
  • Siblings or other family member

Privacy settings

Reviewing apps, site, apps, and games they use

Keep personal information private

Spend some time together looking at the privacy settings. It’s always best to assume that default settings are public and should be changed accordingly.
Some content and sites can be encrypted, which means they’re coded in a way that prevents the controls from knowing what the content actually is, so filters will not necessarily apply. Us

Spend some time together looking at the privacy settings. It’s always best to assume that default settings are public and should be changed accordingly.
Some content and sites can be encrypted, which means they’re coded in a way that prevents the controls from knowing what the content actually is, so filters will not necessarily apply. Use a Virtual Private Network (VPN). A VPN can anonymize your browsing activity, making it less likely that people are able to track you from website to website. If you’re concerned about advertising or malicious attackers, a VPN can help. They also don’t usually restrict purchases through apps or the use of certain programmes that are already on the device. You’ll need to consider setting your device controls and platform (such as Chrome or Netflix) controls too.

Reviewing apps, site, apps, and games they use

Reviewing apps, site, apps, and games they use

Reviewing apps, site, apps, and games they use

Although children-friendly apps can make using the internet a more accessible, safer and enjoyable experience, the thousands of apps available for different types of people mean it’s important to make sure children use appropriate ones. You will probably use social networks yourself, but you might want to know about new ones that your chi

Although children-friendly apps can make using the internet a more accessible, safer and enjoyable experience, the thousands of apps available for different types of people mean it’s important to make sure children use appropriate ones. You will probably use social networks yourself, but you might want to know about new ones that your child is using or wants to use. Use them yourself and set up your own account so you can experience what your child might see. There are also many child-friendly social networks they could use while they get ready for the likes of Snapchat and Instagram.

Know who their friends are

Encourage children to talk to someone

Reviewing apps, site, apps, and games they use

Check in frequently with your kids about whom they're interacting with, whether they've ever been contacted by a stranger, and if they ever "prune" their contact lists by deleting or blocking acquaintances. Talk to them about being cautious about what they share with people online. Remind them that even though people they’ve met online might feel like friends they may not be who they say they are.

Encourage children to talk to someone

Encourage children to talk to someone

Encourage children to talk to someone

It’s inevitable that as your child gets older, you won’t be as physically present in every aspect of their life. But you are still needed for emotional support. If you want a window into what’s going on in their day, the key is to keep up listening.
If something makes your child worried or uncomfortable online their best course of action 

It’s inevitable that as your child gets older, you won’t be as physically present in every aspect of their life. But you are still needed for emotional support. If you want a window into what’s going on in their day, the key is to keep up listening.
If something makes your child worried or uncomfortable online their best course of action is always to talk to an adult they trust. You can also direct them to organisations such as child-line.

Negotiating the gaming world

Encourage children to talk to someone

Encourage children to talk to someone

In some games like Minecraft or Roblox people deliberately try to intimidate other players. In multi-player games where gamers talk to one another – you might find abusive language, harassment and there have been instances of grooming. It’s vital therefore that your child knows how to report abuse and talks to you if something is causing them concern.

Protect What Matters Most

 At Free Mind Movement, we believe every young person deserves to navigate the online world safely. Equip your child with the knowledge and skills to stay secure with our CyberSafe Youth Courses. These engaging, practical lessons empower kids to recognize risks, understand privacy, and handle online challenges with confidence.

Start safeguarding your child's digital future today—enrol in our CyberSafe Youth Courses and take the first step toward a safer, more informed online experience.


Click here to learn more and get started!

 

  • Help your child block the person who has made them uncomfortable, and report the unwanted contact to the social media platform. 
  • Grooming and procuring of children over the internet are crimes investigated by the police. If you have encountered this kind of activity online, contact your local police station.  
  • If you want to make an anonymous report, you can call Crime stoppers on 0800 555 111
  • Also, you can report the online grooming to Child Exploitation and Online Protection command (CEOP)

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